I build the go-to-market engine for early-stage B2B SaaS that brings their first 100 customers, and the next 900.
Demos go well. People say this is really cool. Then they go quiet, and you're not sure what changed between the call and the silence.
When someone asks who it's for, you start the sentence with "honestly, anyone who…"
You had one good week of signups. You still don't know what caused it, and some part of you has been trying to make it happen again ever since.
Your best (or only) customers came from people you already knew.
You've thought about hiring someone to help, but you don't know what to hire for. Ads? Reddit? Content on TikTok? Everyone has ten different ideas, and the few you've tried didn't go anywhere.
Each one on its own is a small annoyance. Together they're one problem.
A strategist hands you a plan and leaves. An executor needs a plan you don't have. And every idea either of them has waits in a queue behind the product roadmap. So the plan never becomes the thing.
It's the part you're good at, and it feels like progress. Another feature. Another pass at onboarding. A redesign, because maybe that's it.
Six months later the product is genuinely better and the silence is exactly the same.
You spent them fixing something that was never broken, while the actual problem sat untouched.
And when an investor asks how you'll acquire customers, "we're still figuring out marketing" is the sentence that ends the meeting.
Marketing for an early-stage SaaS is not volume. It's finding the one buyer, the one message, and the one channel that repeats.
Then building the machine that keeps it running without you.
The gap is not skill or budget. It is that no single person carries the outcome from decision to shipped.
One buyer. One message. One channel that repeats. Then the system that keeps it running without you.
Customer conversations, your data, and the people who already bought. We end with one buyer worth chasing.
Why this buyer should care, in the language they already use, so the conversation doesn't cool off after the demo.
Pages, sequences, content, tools. I build them myself, so the plan doesn't sit behind your roadmap.
Not ten ideas. One, measured, until we know whether it works. Then the system that keeps it running.
Built the Slack community, the mentor matching, the events and the email engine for a mentorship platform starting with no audience.
Rewrote the global site, built the investor content and pitch material, and placed feature articles across four continents.
One hour-long technical call, turned into publishable work. Per piece, repeatable, without me in the loop.
Built an AI-assisted workflow that turns hour-long technical calls into publishable work, plus the social strategy around it.
These are demand numbers: inquiries, leads, engagement, users. I don't claim closed revenue or a guaranteed customer count, because those depend on your pricing, your product and your sales process as much as mine.
"He positioned us effectively, then executed the content and outreach, all backed by a strong understanding of the platform."
"Deep understanding and experience in product marketing with good business acumen. He'd always go the extra mile without asking."
"Easy to work with and offered a fresh voice for our project. Would highly recommend him."
We agree the signup target before we start. I find who's actually buying, build the message, then build and run one channel against that number. Weekly reporting.
Book a call →We keep the channel that worked and push it.
I own the whole go-to-market.
Founding client rate. I'm taking three at this price.
More than a freelancer. Less than a founding marketer hire. One person instead of an agency.
Thirty minutes. I'll tell you what I'd do first, whether or not you hire me.
Book a call →